Spread ability

Spread ability is a theory created by Henry Jenkins in which he states, "If it doesn't spread, its dead." This essentially means that if a media text isn't easily sharable, it will not be popular/ won't become 'viral.' He says there are two ways in which a video can be spreadable. One is through technology. If you make something available to share on multiple platforms for example YouTube, TikTok, Instagram, Twitter etc... It will spread more easily than traditional media text, for example print, because you can send the media text to friends and family. A second way he says something can become viral is if the video aligns with someone's taste, values, agenda, opinions and sense of humour. 

One example of a video gone viral is this one:

This video shows a kid putting a pumpkin on his head, which is quite sweet and humorous. It aligns with people's values of children being young and innocent, and childhood being something that should be cherished, hence why people may like and comment on the video.

This second video is of a dog hitting its owner, which is very humorous. This is once again one of the ways a video is likely to go viral.

We can use these platforms and interests to help spread our content more effectively and in turn will create more exposure for our band.