Advanced editing workshop

Clapper board is on an iPad in our case, and tells you the time in milliseconds as which the film is running. It helps you know they time frame so u must use it in every shot. When using the clapperboard to sync the shots and music it is called picture syncing. However, when you use sound to sync the shots and music e.g using a drum beat, it is called sound syncing. 

It is helpful to label your shots and to group the same type of shots together for example videos of the bassist, as the labels help make the shots distinguishable. It also helps to organise your timeline so you can save time trying to find the footage you are looking for. You may want to organise videos like performance clips for example which are shots of the band performing, not nonlinear sequences. All performance cuts should be dragged to the beginning.

When cutting, it is highly important that you listen to the music and cut to it don’t just put in random non-linear/ performance if there is a guitar riff for example. When cutting to music at the very beginning, it is really important that when the singer starts singing, the camera must film the lead’s face when they are singing the first line. This is so we can establish who is singing, as they will most likely be the main focus of the whole campaign, and this music video is advertising them to contribute towards their star image. With regards to the other artists in our band it is important to also film group shots. This is so that the audience can establish that our lead is just singing, not also playing an instrument and to show the audience who is who.

It is key to cut with movement to make the song flow smoother and so it isn’t disjointed, as well as incorporating lots of nonlinear sequences next to the performance, so the music video does not get repetitive and boring and to also show the ‘personality,’ of the band members outside of performing. It is also key to leave colouring till last, so the footage is clean and edited, meaning no time will be wasted colouring unnecessary footage. Another way time can be wasted is by making a ‘rough cut,’ of the video. This is because we may feel rushed to make a finished product which means our editing may be sloppy, or not as good quality as it could be. 

It is important when we do spend time on editing that we only focus on making ten seconds at a time to our best ability and then move on, so that we do not get hung up on small details and waste time. Similarly, editing sessions should only be one hour at a time so we do not get tired of editing and the quality is not as good much like other tips mentioned previously. Finally, it is important to not show anyone the edit until it is finished, as their opinion may influence our own view of our music video, which may lead to changes that actual worsen the video.