What is Social Media

Social media is used as a main way of marketing an artist in the music industry. For example, it is highly effective in reaching a direct target audience through audiences being able to follow the artist on their social media page to be updated about tours, albums and general updates from their life. 

This links with how the artist can be more personal with fans as they are talking about what they do in the day which means fans can have even more of a connection with them. This helps construct the artists truer and fuller star image, leading to more profits. As well as establishing a stronger connection, the audience can interact with their posts, making them feel ‘seen,’ by the artist, for example liking and commenting on their posts, with the chance of them responding. 

Finally, It is spreadable internationally while being extremely cheap.

Some platforms that artists may use include YouTube, TikTok, Twitter, Facebook and Instagram.